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Nonmarket Strategy in Mexico

In: Nonmarket Strategy in Business Organizations

Author

Listed:
  • John A. Parnell

    (University of North Carolina at Pembroke)

Abstract

With a population of over 122 million, Mexico is the world’s tenth largest nation. The Mexican economy is also one of the largest in the world, due in part to its status as the USA’s third largest trading partner, with more than $550 billion worth of goods flowing back and forth across its northern border in 2017 (US Census Bureau 2017). Mexico is at least moderately free; its 2018 score of 64.8 ranks 63 in the Heritage Index (see Table 7.1). Since the North American Free Trade Agreement (NAFTA) was signed into law in 1994, the Mexican economy has quadrupled in size, and the government has passed new reforms to help its firms compete in the global business environment. Nonetheless, corruption, a bloated public sector, and strict business regulations ultimately weigh on the country’s business attractiveness (Miller et al. 2018).

Suggested Citation

  • John A. Parnell, 2019. "Nonmarket Strategy in Mexico," Springer Books, in: Nonmarket Strategy in Business Organizations, chapter 0, pages 75-85, Springer.
    • Handle: RePEc:spr:sprchp:978-3-319-93242-2_7
    DOI: 10.1007/978-3-319-93242-2_7
    as

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