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Inconsistent Norms in Buyer-Supplier Relations: A Study of Sustainability Introduction in the Textile and Apparel Industry

In: Operations Management and Sustainability

Author

Listed:
  • Ulla Normann Christensen

    (VIA University College)

Abstract

The chapter explores the set of norms governing the relational exchange between suppliers and buying companies and the changes to these norms brought about by the introduction of sustainability requirements. Norms play a significant role in determining the behavior characteristics in contractual and relational exchanges. The author interviewed 30 suppliers, to shed light on how the introduction of sustainability requirements has affected the applied exchange norms. She found that suppliers have experienced that the behavior of buying companies has become more transactional. The norm set of buying companies has changed and may be separated into two: a previous set of norms and a sustainability-related set of norms.

Suggested Citation

  • Ulla Normann Christensen, 2019. "Inconsistent Norms in Buyer-Supplier Relations: A Study of Sustainability Introduction in the Textile and Apparel Industry," Springer Books, in: Luitzen de Boer & Poul Houman Andersen (ed.), Operations Management and Sustainability, chapter 5, pages 67-92, Springer.
    • Handle: RePEc:spr:sprchp:978-3-319-93212-5_5
    DOI: 10.1007/978-3-319-93212-5_5
    as

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