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Design Teams Versus the Lone Designer

In: The Design Imperative

Author

Listed:
  • Steven Chen

    (California State University)

Abstract

Research has shown that multidisciplinary teams are more effective than lone effort in design tasks in terms of innovation. Yet, not all firms have the resources to constitute a multidisciplinary team: many small business enterprises rely on lone effort. This chapter addresses how a firm employing a lone designer could achieve innovation in its own right, and how—under certain conditions—lone effort can even trump teams. Artist recruitment in the comic book industry is used to illustrate the “team versus lone effort” dialectic.

Suggested Citation

  • Steven Chen, 2019. "Design Teams Versus the Lone Designer," Springer Books, in: The Design Imperative, chapter 6, pages 87-100, Springer.
    • Handle: RePEc:spr:sprchp:978-3-319-78568-4_6
    DOI: 10.1007/978-3-319-78568-4_6
    as

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