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New Clairvaux Vineyards: Monastic Differentiation and the California Wine Market

In: Management and Marketing of Wine Tourism Business

Author

Listed:
  • James A. Downing

    (California State University)

  • Dan Parrish C.S.C.

    (University of Portland)

Abstract

This case provides an in-depth look at a winery located at a monastery. Background information is provided to identify approaches for the winery to differentiate itself and to create a sense of authenticity. The decisions for the winery are how to differentiate itself by working within a strategic group and what aspect of the winery should be used to craft authenticity. The purpose of the case is to understand the different ways wineries can gain a competitive advantage.

Suggested Citation

  • James A. Downing & Dan Parrish C.S.C., 2019. "New Clairvaux Vineyards: Monastic Differentiation and the California Wine Market," Springer Books, in: Marianna Sigala & Richard N. S. Robinson (ed.), Management and Marketing of Wine Tourism Business, chapter 0, pages 371-374, Springer.
    • Handle: RePEc:spr:sprchp:978-3-319-75462-8_19
    DOI: 10.1007/978-3-319-75462-8_19
    as

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