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Humanizing Internal Crowdsourcing Best Practices

In: Advances in Crowdsourcing

Author

Listed:
  • Alexis J. Bañón-Gomis

    (Universitat Politècnica de València)

  • Ricardo Martínez-Cañas

    (Universidad de Castilla-La Mancha)

  • Pablo Ruiz-Palomino

    (Universidad de Castilla-La Mancha)

Abstract

In its short life, the concept of crowdsourcing has been applied in practice to attain various outcomes, such as business goals, innovation processes, social justice, democratic participation and environmental activism. One of its value-adding applications in the businessBusiness area involves recruiting organizational members to participate in problem-solving activities. However, because this situation could be perceived as a new job parcel involving complex human relationships governed by a values loophole, the need to improve understanding on how to manage this practice optimally remains. By focusing on how value is created through social aspects and how such practice can be optimally managed, this chapter identifies crowdsourcing as a new type of organizational value created through human relationships inside business organizations. More importantly, this chapter uses the case of IBM to explore how this online relationship can be adequately articulated to avoid counterproductive behaviours by internal crowd participants. A proposal of best-practice principles for corporations interested in addressing this business practice in a more humanizing way concludes the chapter.

Suggested Citation

  • Alexis J. Bañón-Gomis & Ricardo Martínez-Cañas & Pablo Ruiz-Palomino, 2015. "Humanizing Internal Crowdsourcing Best Practices," Springer Books, in: Fernando J. Garrigos-Simon & Ignacio Gil-Pechuán & Sofia Estelles-Miguel (ed.), Advances in Crowdsourcing, edition 127, chapter 0, pages 105-117, Springer.
    • Handle: RePEc:spr:sprchp:978-3-319-18341-1_9
    DOI: 10.1007/978-3-319-18341-1_9
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