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Senior Travellers as Users of Online Travel Services: A Qualitative Enquiry

In: Information and Communication Technologies in Tourism 2015

Author

Listed:
  • Juho Pesonen

    (University of Eastern Finland)

  • Raija Komppula

    (University of Eastern Finland)

  • Annina Riihinen

    (JAMK University of Applied Sciences)

Abstract

Importance of senior travellers as travel segment for the tourism industry increases continuously as the number of pensioners increases. These new senior travellers differ from earlier generations in many ways, one being increasing use of Information and Communication Technologies as part of their information search process. This study examines senior travellers as users of online travel services such as websites. A qualitative approach is chosen to provide insights into the topic and nine Finnish pensioners are interviewed. The results are analysed using content analysis. The results show that the senior travellers are a very heterogeneous segment regarding online travel services. However, there is no special marketing or website design that senior travellers really need but a good website also caters for the needs of younger as well as older consumers. More attention has to be paid to use of pictures and colours on websites as well as instructions.

Suggested Citation

  • Juho Pesonen & Raija Komppula & Annina Riihinen, 2015. "Senior Travellers as Users of Online Travel Services: A Qualitative Enquiry," Springer Books, in: Iis Tussyadiah & Alessandro Inversini (ed.), Information and Communication Technologies in Tourism 2015, edition 127, pages 831-843, Springer.
    • Handle: RePEc:spr:sprchp:978-3-319-14343-9_60
    DOI: 10.1007/978-3-319-14343-9_60
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