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Dynamic Pricing Patterns on an Internet Distribution Channel: The Case Study of Bilbao’s Hotels in 2013

In: Information and Communication Technologies in Tourism 2015

Author

Listed:
  • Noelia Oses Fernandez

    (CIC tourGUNE)

  • Jon Kepa Gerrikagoitia

    (CIC tourGUNE)

  • Aurkene Alzua-Sorzabal

    (CIC tourGUNE)

Abstract

The price is the single, most efficient tool that hoteliers have to adjust the demand and the offer in the short term. Dynamic pricing is the practice of changing the price charged for a product based on time. Using hotel room price data collected from an Internet distribution channel, this paper presents the research carried out to investigate the dynamic pricing practices of the hotels in Bilbao. The analysis shows that these hotels favour two price-changing patterns. The first pattern refers to the practice of changing a number of prices for contiguous, future target dates on the same date. The second pattern refers to the practice of changing the price a set number of days in advance of the target date (i.e. at a specific lag-day).

Suggested Citation

  • Noelia Oses Fernandez & Jon Kepa Gerrikagoitia & Aurkene Alzua-Sorzabal, 2015. "Dynamic Pricing Patterns on an Internet Distribution Channel: The Case Study of Bilbao’s Hotels in 2013," Springer Books, in: Iis Tussyadiah & Alessandro Inversini (ed.), Information and Communication Technologies in Tourism 2015, edition 127, pages 735-747, Springer.
    • Handle: RePEc:spr:sprchp:978-3-319-14343-9_53
    DOI: 10.1007/978-3-319-14343-9_53
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