IDEAS home Printed from https://ideas.repec.org/h/spr/sprchp/978-3-319-14343-9_52.html
   My bibliography  Save this book chapter

An Investigation of Hotel Room Reservation: What Are the Diverse Pricing Strategies Among Competing Hotels?

In: Information and Communication Technologies in Tourism 2015

Author

Listed:
  • Sunny Sun

    (The Hong Kong Polytechnic University)

  • Rob Law

    (The Hong Kong Polytechnic University)

  • Markus Schuckert

    (The Hong Kong Polytechnic University)

  • Lawrence Hoc Nang Fong

    (University of Macau)

Abstract

In the age of e-tourism, the Internet makes hotel room rates more transparent to customers. It is widely known that hotel room rates fluctuate frequently. However, no prior study has been conducted to investigate the pricing strategies of competing hotels. To address this deficiency, the current study examined this issue. Findings indicate that hotel room rates are low and steady during early reservation period (e.g., 2.5 months). However, during the last 10 days before the check-in date, hotel room rates fluctuate the most, indicating that hotels are currently adopting diverse pricing strategies. Results also show that the best reservation time period to obtain the best available rate is 30–20 days of advance purchase. Moreover, last-minute offers rarely exist among the investigated hotels. These findings can provide hotel managers with insights about effective pricing strategies and strategic management, enabling them to inform the customers about the best reservation time period to obtain optimal room rates.

Suggested Citation

  • Sunny Sun & Rob Law & Markus Schuckert & Lawrence Hoc Nang Fong, 2015. "An Investigation of Hotel Room Reservation: What Are the Diverse Pricing Strategies Among Competing Hotels?," Springer Books, in: Iis Tussyadiah & Alessandro Inversini (ed.), Information and Communication Technologies in Tourism 2015, edition 127, pages 723-734, Springer.
    • Handle: RePEc:spr:sprchp:978-3-319-14343-9_52
    DOI: 10.1007/978-3-319-14343-9_52
    as

    Download full text from publisher

    To our knowledge, this item is not available for download. To find whether it is available, there are three options:
    1. Check below whether another version of this item is available online.
    2. Check on the provider's web page whether it is in fact available.
    3. Perform a search for a similarly titled item that would be available.

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:spr:sprchp:978-3-319-14343-9_52. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    We have no bibliographic references for this item. You can help adding them by using this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: Sonal Shukla or Springer Nature Abstracting and Indexing (email available below). General contact details of provider: http://www.springer.com .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.