IDEAS home Printed from https://ideas.repec.org/h/spr/sprchp/978-3-319-14343-9_42.html
   My bibliography  Save this book chapter

Drivers of Responsive Website Design Innovation by Destination Marketing Organizations

In: Information and Communication Technologies in Tourism 2015

Author

Listed:
  • Chris Gibbs

    (Ryerson University)

  • Ulrike Gretzel

    (University of Queensland)

Abstract

Mobile devices like smartphones and tablet computers are becoming an integral part of how people consume travel destinations. With the tremendous growth in mobile devices for travel planning and consumption purposes, this paper focuses on mobile and responsive website design and the organizational and environmental factors that drive mobile optimization strategies. Using a sample of United States state tourism offices, this research looked at mobile optimization techniques using different website emulators. The findings indicate that destination marketing organizations with lower budgets and organizations with higher website traffic have a greater likelihood of adopting responsive website design.

Suggested Citation

  • Chris Gibbs & Ulrike Gretzel, 2015. "Drivers of Responsive Website Design Innovation by Destination Marketing Organizations," Springer Books, in: Iis Tussyadiah & Alessandro Inversini (ed.), Information and Communication Technologies in Tourism 2015, edition 127, pages 581-592, Springer.
    • Handle: RePEc:spr:sprchp:978-3-319-14343-9_42
    DOI: 10.1007/978-3-319-14343-9_42
    as

    Download full text from publisher

    To our knowledge, this item is not available for download. To find whether it is available, there are three options:
    1. Check below whether another version of this item is available online.
    2. Check on the provider's web page whether it is in fact available.
    3. Perform a search for a similarly titled item that would be available.

    Citations

    Citations are extracted by the CitEc Project, subscribe to its RSS feed for this item.
    as


    Cited by:

    1. Aleksander Groth & Daniel Haslwanter, 2016. "Efficiency, effectiveness, and satisfaction of responsive mobile tourism websites: a mobile usability study," Information Technology & Tourism, Springer, vol. 16(2), pages 201-228, June.

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:spr:sprchp:978-3-319-14343-9_42. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    We have no bibliographic references for this item. You can help adding them by using this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: Sonal Shukla or Springer Nature Abstracting and Indexing (email available below). General contact details of provider: http://www.springer.com .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.