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Constructing a Data Warehouse Based Decision Support Platform for China Tourism Industry

In: Information and Communication Technologies in Tourism 2014

Author

Listed:
  • Xiangjie Qiao

    (Beijing Union University)

  • Lingyun Zhang

    (Beijing Union University)

  • Nao Li

    (Beijing Union University)

  • Wei Zhu

    (Beijing Union University)

Abstract

Rapid development of China’s tourism industry has brought new challenges to tourism public management and service systems. How to adapt to highly complex tourism market changes, to formulate reasonable development strategies, to meet the demand of independent, flexible, personalized tourism service requirements, and to acquire long-term sustainable development and maintenance of the tourism industry have become major issues for developing the current tourism industry in China. The big data based concept has provided research ideas and solutions for the innovation of tourism public management and service systems. A decision-making support and data analysis platform based on data warehousing is put forward in this paper; business intelligence is introduced into the platform as well. The framework of the platform, some key steps of implementation, and application cases are discussed in the paper. Through our research, it is expected to provide a resource for other countries who are trying to build a similar data warehouse application for their tourism industry.

Suggested Citation

  • Xiangjie Qiao & Lingyun Zhang & Nao Li & Wei Zhu, 2013. "Constructing a Data Warehouse Based Decision Support Platform for China Tourism Industry," Springer Books, in: Zheng Xiang & Iis Tussyadiah (ed.), Information and Communication Technologies in Tourism 2014, edition 127, pages 883-893, Springer.
  • Handle: RePEc:spr:sprchp:978-3-319-03973-2_64
    DOI: 10.1007/978-3-319-03973-2_64
    as

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