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The Impact of Potential Travellers’ Media Cultural Experiences

In: Information and Communication Technologies in Tourism 2014

Author

Listed:
  • Chulmo Koo

    (Kyung Hee University)

  • Youhee Joun

    (Kyung Hee University)

  • Heejeong Han

    (Kyung Hee University)

  • Namho Chung

    (Kyung Hee University)

Abstract

Cultural exposure to a particular country through media affects people’s preference of that foreign country and may ultimately be a function of behaviour of that country’s cultural products, e.g., travelling that country. Media culture has been recognized as a major reason why people would like to visit a destination. However, media culture in tourism context has been rare, drawing upon media cultural exposure, we propose a research model and attempt to answer how do socio-cultural factors affect individual’s how intention to visit a travel destination site? In particular, this study examines the impacts of potential travellers’ media cultural exposure in three different language use groups (i.e., English, Japanese, and Chinese) and their perception of the media cultural experience on their intention to visit the actual offline travel site (i.e., South Korea). Theoretical and practical implications of the results will be discussed.

Suggested Citation

  • Chulmo Koo & Youhee Joun & Heejeong Han & Namho Chung, 2013. "The Impact of Potential Travellers’ Media Cultural Experiences," Springer Books, in: Zheng Xiang & Iis Tussyadiah (ed.), Information and Communication Technologies in Tourism 2014, edition 127, pages 579-592, Springer.
    • Handle: RePEc:spr:sprchp:978-3-319-03973-2_42
    DOI: 10.1007/978-3-319-03973-2_42
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