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Dublin AR: Implementing Augmented Reality in Tourism

In: Information and Communication Technologies in Tourism 2014

Author

Listed:
  • Dai-In Han

    (Manchester Metropolitan University)

  • Timothy Jung

    (Manchester Metropolitan University)

  • Alex Gibson

    (School of Hospitality Management and Tourism, Dublin Institute of Technology)

Abstract

The use of modern technology is becoming a necessity of many destinations to stay competitive and attractive to the modern tourist. A new form of technology that is being used increasingly in the public space is virtual- and Augmented Reality (AR). The aim of this paper is to investigate tourists’ requirements for the development of a mobile AR tourism application in urban heritage. In-depth interviews with 26 international and domestic tourists visiting Dublin city were conducted and thematic analysis was used to analyze the findings of the interviews. The findings suggest that although Augmented Reality has passed the hype stage, the technology is just on the verge of being implemented in a meaningful way in the tourism industry. Furthermore, they reveal that it needs to be designed to serve a specific purpose for the user, while multi-language functionality, ease of use and the capability to personalize the application are among the main requirements that need to be considered in order to attract tourists and encourage regular use. This paper discusses several significant implications for AR Tourism research and practice. Limitations of the study which should be addressed in future research are discussed and recommendations for further research are provided.

Suggested Citation

  • Dai-In Han & Timothy Jung & Alex Gibson, 2013. "Dublin AR: Implementing Augmented Reality in Tourism," Springer Books, in: Zheng Xiang & Iis Tussyadiah (ed.), Information and Communication Technologies in Tourism 2014, edition 127, pages 511-523, Springer.
    • Handle: RePEc:spr:sprchp:978-3-319-03973-2_37
    DOI: 10.1007/978-3-319-03973-2_37
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    Citations

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    Cited by:

    1. Jalal Safari Bazargani & Mostafa Zafari & Abolghasem Sadeghi-Niaraki & Soo-Mi Choi, 2022. "A Survey of GIS and AR Integration: Applications," Sustainability, MDPI, vol. 14(16), pages 1-14, August.
    2. Yashna Beeharry & Girish Bekaroo & Devina Bussoopun & Chandradeo Bokhoree & Michael Robert Phillips, 2021. "Perspectives of leisure operators and tourists on the environmental impacts of coastal tourism activities: a case study of Mauritius," Environment, Development and Sustainability: A Multidisciplinary Approach to the Theory and Practice of Sustainable Development, Springer, vol. 23(7), pages 10702-10726, July.
    3. Nadeem Akhtar & Nohman Khan & Muhammad Mahroof Khan & Shagufta Ashraf & Muhammad Saim Hashmi & Muhammad Muddassar Khan & Sanil S. Hishan, 2021. "Post-COVID 19 Tourism: Will Digital Tourism Replace Mass Tourism?," Sustainability, MDPI, vol. 13(10), pages 1-18, May.
    4. Igor Tomicic & Anabel Keckes, 2017. "Augmented Reality in Tourism - Research and Applications Overview," Interdisciplinary Description of Complex Systems - scientific journal, Croatian Interdisciplinary Society Provider Homepage: http://indecs.eu, vol. 15(2), pages 157-167.
    5. Alexandra Rodrigues Gonçalves & Laura Lou Peres Dorsch & Mauro Figueiredo, 2022. "Digital Tourism: An Alternative View on Cultural Intangible Heritage and Sustainability in Tavira, Portugal," Sustainability, MDPI, vol. 14(5), pages 1-10, March.
    6. Zabih-Allah Torabi & Ali Asghar Shalbafian & Zaheer Allam & Zahed Ghaderi & Beniamino Murgante & Amir Reza Khavarian-Garmsir, 2022. "Enhancing Memorable Experiences, Tourist Satisfaction, and Revisit Intention through Smart Tourism Technologies," Sustainability, MDPI, vol. 14(5), pages 1-18, February.
    7. Ibrahim A. Elshaer & Alaa M. S. Azazz & Sameh Fayyad, 2022. "Authenticity, Involvement, and Nostalgia in Heritage Hotels in the Era of Digital Technology: A Moderated Meditation Model," IJERPH, MDPI, vol. 19(10), pages 1-13, May.
    8. Wang, Xia & Li, Xiang (Robert) & Zhen, Feng & Zhang, JinHe, 2016. "How smart is your tourist attraction?: Measuring tourist preferences of smart tourism attractions via a FCEM-AHP and IPA approach," Tourism Management, Elsevier, vol. 54(C), pages 309-320.

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