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Adaptive Strategies to Technological Change: Understanding Travellers Using the Internet for Trip Planning

In: Information and Communication Technologies in Tourism 2014

Author

Listed:
  • Zheng Xiang

    (Virginia Tech)

  • Dan Wang

    (The Hong Kong Polytechnic University)

  • Daniel R. Fesenmaier

    (Temple University)

Abstract

With recent developments in technology including social media and mobile computing, the Internet offers many tools for today’s travellers. Based upon a large six year study of American travellers’ use of the Internet, this study identifies the strategies travellers develop in response to the complex technological environment over a period of time. The results show that American travellers have adopted six distinct strategies in terms of their behavioural responses to the use of the Internet for travel planning. These strategies are relatively stable and can be described by a relatively limited number of information sources and channels. This study advances our understanding of the impact of ICT on travel behaviour and offers insights for the development of new communication strategies for tourism businesses.

Suggested Citation

  • Zheng Xiang & Dan Wang & Daniel R. Fesenmaier, 2013. "Adaptive Strategies to Technological Change: Understanding Travellers Using the Internet for Trip Planning," Springer Books, in: Zheng Xiang & Iis Tussyadiah (ed.), Information and Communication Technologies in Tourism 2014, edition 127, pages 411-423, Springer.
    • Handle: RePEc:spr:sprchp:978-3-319-03973-2_30
    DOI: 10.1007/978-3-319-03973-2_30
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