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Co-creation Through Technology: Dimensions of Social Connectedness

In: Information and Communication Technologies in Tourism 2014

Author

Listed:
  • Barbara Neuhofer

    (Bournemouth University)

  • Dimitrios Buhalis

    (Bournemouth University)

  • Adele Ladkin

    (Bournemouth University)

Abstract

With the increasing mobility and the emergence of social information and communication technologies, the tourist has turned into a connected consumer. In using the range of technologies available, tourists are now able to connect with their social circles to engage, share and co-create their tourist experiences online. While the significance of co-creation has been widely recognised, there is a major gap in understanding on what levels technology-facilitated co-creation can occur. This paper therefore aims to uncover the dimensions of social connectedness and develop a differentiated knowledge of how exactly tourists co-create through ICTs. The findings reveal six distinct dimensions that can be positioned on a social intensity continuum, ranging from disconnection to social co-living of the experience. In revealing social connectedness to everyday life and the home environment, this study highlights key implications for the existing theoretical understanding of tourist experience portrayed as a reversal from of the everyday life. Implications for further research and practice are discussed.

Suggested Citation

  • Barbara Neuhofer & Dimitrios Buhalis & Adele Ladkin, 2013. "Co-creation Through Technology: Dimensions of Social Connectedness," Springer Books, in: Zheng Xiang & Iis Tussyadiah (ed.), Information and Communication Technologies in Tourism 2014, edition 127, pages 339-352, Springer.
    • Handle: RePEc:spr:sprchp:978-3-319-03973-2_25
    DOI: 10.1007/978-3-319-03973-2_25
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    Cited by:

    1. Nathalie Peña-García & Mauricio Losada-Otálora & Jorge Juliao-Rossi & Augusto Rodríguez-Orejuela, 2021. "Co-Creation of Value and Customer Experience: An Application in Online Banking," Sustainability, MDPI, vol. 13(18), pages 1-14, September.
    2. Mahtab Ahmad & Muqqadas Rehman & Abid Hussain, 2021. "Exploring Relationship Of Value Co-Creation And Digital Content Marketing: A Perspective Of Online Consumers In Pakistan," Bulletin of Business and Economics (BBE), Research Foundation for Humanity (RFH), vol. 10(3), pages 118-128, September.

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