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The Case of Monnalisa

In: Integrated Reporting

Author

Listed:
  • Cristiano Busco

    (School of Business and Economics, National University of Ireland)

  • Maria Pia Maraghini

    (University of Siena)

  • Sara Tommasiello

    (Jafin – Monnalisa)

Abstract

This chapter focuses on Monnalisa, a medium-sized Italian company that operates in the fashion industry. The purpose is to illustrate the way in which Monnalisa has gradually redesigned its Annual Report. To do this, after having introduced the company’s background information, the evolution of corporate reporting in Monnalisa is briefly reviewed. During the last decade Monnalisa has progressively engaged with its key stakeholders in order to develop an Integrated Report that now combines the European Union format of an Annual Report with the triple bottom line reporting that characterises sustainability reports. In particular, since 2009 the information and the key performance indicators presented within Monnalisa’s annual Integrated Report reflect a combination of the requirements of the key stakeholders together with the main strategic objectives of the company. The current structure and some insights into Monnalisa’s Integrated Report are illustrated and discussed in the chapter.

Suggested Citation

  • Cristiano Busco & Maria Pia Maraghini & Sara Tommasiello, 2013. "The Case of Monnalisa," Springer Books, in: Cristiano Busco & Mark L. Frigo & Angelo Riccaboni & Paolo Quattrone (ed.), Integrated Reporting, edition 127, chapter 17, pages 275-296, Springer.
  • Handle: RePEc:spr:sprchp:978-3-319-02168-3_17
    DOI: 10.1007/978-3-319-02168-3_17
    as

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