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e-Destination Structure: a Network Analysis Approach

In: Information and Communication Technologies in Tourism 2008

Author

Listed:
  • Joana Miguéns

    (Economics and Industrial Engineering University of Aveiro)

  • Adriana Corfu

    (Economics and Industrial Engineering University of Aveiro)

Abstract

This study analyses the connectivity of tourism attractions in a destination as a unique product marketed online. An online search is empirically performed to characterize the city of Lisbon as an e-destination. This study presents a quantitative methodology to study e-destination using network analyses. Methods applied reveal that information about tourism attractions is very heterogeneously distributed on different online sources. The way tourism attractions are connected show that highly connected attractions connect the less connected ones. This property is known as disassortative mixing, and is typical of technological and biological networks. This study suggests a need for an online strategy based on the integration of tourism attractions and entertainment, directly influencing tourist to receive more information and their propensity to stay longer in the destination.

Suggested Citation

  • Joana Miguéns & Adriana Corfu, 2008. "e-Destination Structure: a Network Analysis Approach," Springer Books, in: Peter O’Connor & Wolfram Höpken & Ulrike Gretzel (ed.), Information and Communication Technologies in Tourism 2008, pages 580-591, Springer.
    • Handle: RePEc:spr:sprchp:978-3-211-77280-5_51
    DOI: 10.1007/978-3-211-77280-5_51
    as

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