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Identifying the Online Tourism Domain: Implications for Search Engine Development for Tourism

In: Information and Communication Technologies in Tourism 2008

Author

Listed:
  • Zheng Xiang

    (University of North Texas)

  • Daniel R. Fesenmaier

    (School of Tourism and Hospitality Management Temple University)

Abstract

Using search engines for travel purposes has become increasingly important on the Internet. However, the domain of tourism is complex and fragmented and thus gives rise to many problems in information search. This study provides a comparative analysis of the languages of the tourism websites represented through search engines and travel related queries using search engines. By employing a text analytical approach, the results of the study show that huge discrepancies exist between the representation of the industry and user queries for a specific destination. This finding offers important insights for developing systems that can better support travel-related search and planning on the Internet.

Suggested Citation

  • Zheng Xiang & Daniel R. Fesenmaier, 2008. "Identifying the Online Tourism Domain: Implications for Search Engine Development for Tourism," Springer Books, in: Peter O’Connor & Wolfram Höpken & Ulrike Gretzel (ed.), Information and Communication Technologies in Tourism 2008, pages 486-496, Springer.
    • Handle: RePEc:spr:sprchp:978-3-211-77280-5_43
    DOI: 10.1007/978-3-211-77280-5_43
    as

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