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Enhancing Cultural Tourism e-Services through Heritage Interpretation

In: Information and Communication Technologies in Tourism 2008

Author

Listed:
  • Nicole Mitsche

    (University of Sunderland)

  • Sofia Reino

    (Queen Margaret University)

  • Dan Knox

    (University of Sunderland)

  • Ulrike Bauernfeind

    (University of Sunderland)

Abstract

Cultural heritage is a major contributor to tourism development. Cultural heritage tourism relies heavily on the communication process for attracting visitors and providing them with a satisfactory experience. The tourist encounter can be significantly enhanced through effective and engaging heritage interpretation. This paper argues that there are opportunities for the application of e-Services in the delivery of heritage interpretation through the Internet — optimising results for the fulfilment of both marketing and interpretation purposes. This paper investigates visitor satisfaction with museums, and explores the use of e-Services for both cultural attraction operators and destination managers over a two-stage empirical investigation. Firstly, this study identifies the contribution of heritage interpretation practices to overall visitor satisfaction in museums, and to the best and most memorable experiences during such visits. Secondly, the paper evaluates the integration of e-Services in cultural attraction and destination websites. The results are integrated and developed into practical industry implications for cultural attractions and destinations websites offer of online heritage interpretation.

Suggested Citation

  • Nicole Mitsche & Sofia Reino & Dan Knox & Ulrike Bauernfeind, 2008. "Enhancing Cultural Tourism e-Services through Heritage Interpretation," Springer Books, in: Peter O’Connor & Wolfram Höpken & Ulrike Gretzel (ed.), Information and Communication Technologies in Tourism 2008, pages 418-429, Springer.
  • Handle: RePEc:spr:sprchp:978-3-211-77280-5_37
    DOI: 10.1007/978-3-211-77280-5_37
    as

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