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Evolving Internet Use by Malaysian Hotels

In: Information and Communication Technologies in Tourism 2008

Author

Listed:
  • Noor Hazarina Hashim

    (University of Western Australia)

  • Sharifah Fatimah Syed Ahmad

    (University of Western Australia)

  • Jamie Murphy

    (University of Western Australia)

Abstract

This study used the diffusion of innovations (DOI) and Miles and Snow’s business strategy to investigate evolving Internet use by Malaysian hotels. Unlike previous studies, this paper included email and a new temporal measure, website age. The study proposed that Malaysian hotels’ Internet use evolved in six-stages from no adoption to advanced website. Against expectations, one stage emerged suggesting no evolving Internet use, reflecting a bandwagon effect. This counterintuitive finding adds to the growing study of evolving Internet use. In line with DOI and Miles and Snow, large, high rated, affiliated, and Prospectors hotels led in evolving Internet use.

Suggested Citation

  • Noor Hazarina Hashim & Sharifah Fatimah Syed Ahmad & Jamie Murphy, 2008. "Evolving Internet Use by Malaysian Hotels," Springer Books, in: Peter O’Connor & Wolfram Höpken & Ulrike Gretzel (ed.), Information and Communication Technologies in Tourism 2008, pages 303-312, Springer.
    • Handle: RePEc:spr:sprchp:978-3-211-77280-5_27
    DOI: 10.1007/978-3-211-77280-5_27
    as

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