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Selling Accommodation Packages in Online Auctions — The Case of eBay

In: Information and Communication Technologies in Tourism 2008

Author

Listed:
  • Matthias Fuchs

    (eTourism Competence Center Austria)

  • Wolfram Höpken

    (eTourism Competence Center Austria)

  • Alexander Eybl

    (eTourism Competence Center Austria)

  • Jürgen Ulrich

    (eTourism Competence Center Austria)

Abstract

In today’s e-business era online auctions emerged as highly effective distribution channels. As online auctions display both, low entry and exit barriers and vast coverage rates, they also augment distribution potentials of hotel companies. This paper identifies success factors that positively affect final prices obtained in online auctions for hotel room vouchers. Based on data of 814 auctions at eBay regression analyses were conducted to identify significant relationships between auction characteristics and the obtained final price. By drawing on these results, a prototypically implemented software agent for optimally listing accommodation packages in online auctions is presented.

Suggested Citation

  • Matthias Fuchs & Wolfram Höpken & Alexander Eybl & Jürgen Ulrich, 2008. "Selling Accommodation Packages in Online Auctions — The Case of eBay," Springer Books, in: Peter O’Connor & Wolfram Höpken & Ulrike Gretzel (ed.), Information and Communication Technologies in Tourism 2008, pages 291-302, Springer.
    • Handle: RePEc:spr:sprchp:978-3-211-77280-5_26
    DOI: 10.1007/978-3-211-77280-5_26
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