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Consumers’ Preferred Criteria for Hotel Online Booking

In: Information and Communication Technologies in Tourism 2008

Author

Listed:
  • Astrid Dickinger

    (MODUL University Vienna)

  • Josef Mazanec

    (Vienna University of Economics and Business Administration)

Abstract

Online bookings of hotels have increased drastically in recent years. Studies in tourism and hospitality have investigated the relevance of hotel attributes influencing choice but not yet explore them in an online booking setting. This paper presents findings about consumers’ stated preferences for decision criteria from an adaptive conjoint study among 346 respondents. The results show that recommendations of friends and online reviews are the most important factors that influence online hotel booking. Partitioning the importance values of the decision criteria reveals group-specific differences indicating the presence of market segments.

Suggested Citation

  • Astrid Dickinger & Josef Mazanec, 2008. "Consumers’ Preferred Criteria for Hotel Online Booking," Springer Books, in: Peter O’Connor & Wolfram Höpken & Ulrike Gretzel (ed.), Information and Communication Technologies in Tourism 2008, pages 244-254, Springer.
    • Handle: RePEc:spr:sprchp:978-3-211-77280-5_22
    DOI: 10.1007/978-3-211-77280-5_22
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