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Dynamic Packaging using a Cluster-based Demographic Filtering Approach

In: Information and Communication Technologies in Tourism 2008

Author

Listed:
  • Andreas Jagersberger

    (Krems Research)

  • Klemens Waldhör

    (Krems Research)

Abstract

Dynamic packaging and product bundling are key topics in current tourism research and also heavily discussed within the travel industry. This paper describes a new approach to how a user model and a combination of collaborative and demographic filtering can be used to recommend product bundles in dynamic packaging. The user model differentiates between a short term component and a long term component. The short term component contains information about the user’s current session while the long term component saves data which holds beyond a session. Furthermore it is shown how stored data is used to recommend a combination of tourist services. This not only takes evaluations of other users into account, but uses demographic properties of the user as well.

Suggested Citation

  • Andreas Jagersberger & Klemens Waldhör, 2008. "Dynamic Packaging using a Cluster-based Demographic Filtering Approach," Springer Books, in: Peter O’Connor & Wolfram Höpken & Ulrike Gretzel (ed.), Information and Communication Technologies in Tourism 2008, pages 186-197, Springer.
    • Handle: RePEc:spr:sprchp:978-3-211-77280-5_17
    DOI: 10.1007/978-3-211-77280-5_17
    as

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