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An Exploratory Field Study of Web 2.0 in Tourism

In: Information and Communication Technologies in Tourism 2008

Author

Listed:
  • Roland Schegg

    (University of Applied Sciences Western Switzerland Valais)

  • Andreas Liebrich

    (Institute of Tourism)

  • Miriam Scaglione

    (University of Applied Sciences Western Switzerland Valais)

  • Sharifah Fatimah Syed Ahmad

    (University of Western Australia)

Abstract

The Web 2.0 concept comprises a second generation of Web-based services, such as social networking sites and wikis, and is becoming an important element in travel planning and buying. This paper adds to Web 2.0 tourism studies, investigating Web 2.0 applications and technologies present with almost 3,000 tourism businesses — destination management organisations, mountain railways, travel agencies and hotel organisations. The low presence of Web 2.0 technologies and applications on tourism enterprise websites suggests that most tourism enterprises are at an early stage in applying Web 2.0 concepts to their businesses. Using diffusion of innovations theory, the results show that enterprises having adopted websites early (early adopters and early majority) also lead in the adoption of Web 2.0 technologies.

Suggested Citation

  • Roland Schegg & Andreas Liebrich & Miriam Scaglione & Sharifah Fatimah Syed Ahmad, 2008. "An Exploratory Field Study of Web 2.0 in Tourism," Springer Books, in: Peter O’Connor & Wolfram Höpken & Ulrike Gretzel (ed.), Information and Communication Technologies in Tourism 2008, pages 152-163, Springer.
    • Handle: RePEc:spr:sprchp:978-3-211-77280-5_14
    DOI: 10.1007/978-3-211-77280-5_14
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