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Websites and Virtual Realities: a Useful Marketing Tool Combination? An Exploratory Investigation

In: Information and Communication Technologies in Tourism 2008

Author

Listed:
  • Brigitte Stangl

    (Vienna University of Economics and Business Administration)

  • Christian Weismayer

    (Vienna University of Economics and Business Administration)

Abstract

Websites offer an easy way to reach one’s target groups. However, even in times of Web 2.0 websites generally are asynchronous and to a large extent are descriptive rather than experiential. The aim of this study is to find out if an appearance in a virtual reality (VR) is a useful combination with a hotel’s website to offer tourists both synchronous and experiential information. For this purpose an experiment was conducted. Respondents’ attitude towards a hotels’ appearance in a VR — more precisely in Second Life (SL) — Association patterns are revealed through the comparison of SL with the website.

Suggested Citation

  • Brigitte Stangl & Christian Weismayer, 2008. "Websites and Virtual Realities: a Useful Marketing Tool Combination? An Exploratory Investigation," Springer Books, in: Peter O’Connor & Wolfram Höpken & Ulrike Gretzel (ed.), Information and Communication Technologies in Tourism 2008, pages 141-151, Springer.
    • Handle: RePEc:spr:sprchp:978-3-211-77280-5_13
    DOI: 10.1007/978-3-211-77280-5_13
    as

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