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Code Becomes Capital: AI’s Exponential Economics and the New Media Order

In: AI and the Recentralization of the Global Media Economy

Author

Listed:
  • Zvezdan Vukanović

    (Columbia University, CITI - Columbia Institute of Tele-Information)

Abstract

This chapter theorizes the emergence of “code as capital” in an AI-saturated economy and maps how exponential computational capabilities are reorganizing global markets and the media value chain. Conceptually, it recasts algorithms, data, and platforms as accumulable assets that compound network power. Synthesizing market evidence, it shows how AI-centric firms—Apple, NVIDIA, Microsoft, Alphabet, and Meta—concentrate unprecedented valuation ($12.305 trillion) and how post-ChatGPT financial momentum (S&P 500 + 35.61%; Nasdaq + 61.5%; Dow + 23.8%) signals investor belief in algorithmic productivity. The analysis tracks AI’s projected 36.6% CAGR (2024–2030) and the forecast that by 2025, roughly 10% of global data will be AI-generated, enabling hyper-personalized, low-cost content at scale. Brand-value shifts from 2007 to 2025, and persistently low debt-to-equity ratios (internet/social media ≈ 0.13) are interpreted as indicators of scalable, equity-financed innovation. The chapter further situates AI within a new R&D regime: $2.53 trillion global spending by the end of 2024, with AI at $500 billion (20%) and AI plus the internet comprising half of total investment. Turning to media, it examines automation in journalism, editing, translation, and advertising, while interrogating labor displacement, authorship, intellectual property, and synthetic misinformation. It concludes by outlining research imperatives for multimodal convergence, neuroadaptive interfaces, and evaluative benchmarks for responsible meta-intelligent media ecosystems.

Suggested Citation

  • Zvezdan Vukanović, 2026. "Code Becomes Capital: AI’s Exponential Economics and the New Media Order," Springer Books, in: AI and the Recentralization of the Global Media Economy, chapter 5, pages 61-71, Springer.
  • Handle: RePEc:spr:sprchp:978-3-032-28082-4_5
    DOI: 10.1007/978-3-032-28082-4_5
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