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A Literature Review on Factors That Affect Early-Stage Investors’ Evaluation of Start-Up Pitches

In: Entrepreneurship and Innovation

Author

Listed:
  • Mateusz Codogni

    (AGH University of Krakow, Faculty of Management, Department of Social Capital and Organizational Management)

  • Félix Puime Guillén

    (University of A Coruña, Faculty of Business and Economics, Department of Business, Research Center of Naval and Industrial Technologies (CITENI))

Abstract

This thematic literature review gathers research on factors that influence the effectiveness of start-up pitches, which is scattered in various strands of literature. Its objective is to identify the factors influencing early-stage investment decision-making that have been examined in previous research and to classify these factors within a set of categories according to the main aspects of a pitch. This helps to organise the structure of the main topics and problems in the field of research and to reveal some research gaps.

Suggested Citation

  • Mateusz Codogni & Félix Puime Guillén, 2026. "A Literature Review on Factors That Affect Early-Stage Investors’ Evaluation of Start-Up Pitches," Springer Books, in: Carolina Feliciana Machado & João Paulo Davim (ed.), Entrepreneurship and Innovation, pages 125-147, Springer.
    • Handle: RePEc:spr:sprchp:978-3-032-20997-9_6
    DOI: 10.1007/978-3-032-20997-9_6
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