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Designing for 1.5 °C Lifestyles: A Business-Driven Framework for Systemic Change

In: Technology, Management, and Design for Social Justice

Author

Listed:
  • Raz Godelnik

    (Parsons School of Design—The New School)

  • Lucia Jaramillo

    (Parsons School of Design—The New School)

Abstract

This chapter introduces the Business-Driven 1.5 °C Lifestyles Framework (BD1.5LF), a model that positions companies as ecosystem designers shaping infrastructure, narratives, and market conditions to advance the transition to 1.5 °C-compatible lifestyles. The framework outlines three interconnected opportunity areas—Innovation and Sustainable Design, Policy Influence and Market Conditions, and Narratives and Attitudinal Change—providing a structured approach for companies to move beyond traditional value chain interventions and redesign the social and material contexts of consumption. Drawing from a participatory workshop at the 2025 Management and Social Justice Conference, the chapter demonstrates how technology, when integrated with strategic design, can help make low-carbon lifestyle options more accessible, appealing, and scalable. By bridging theory and practice, this chapter highlights the critical role of business in enabling systemic change toward a sustainable and equitable future.

Suggested Citation

  • Raz Godelnik & Lucia Jaramillo, 2026. "Designing for 1.5 °C Lifestyles: A Business-Driven Framework for Systemic Change," Springer Books, in: Latha Poonamallee & Simy Joy & Joanne Scillitoe & Anita Howard & Akhil S.G. (ed.), Technology, Management, and Design for Social Justice, chapter 8, pages 165-192, Springer.
  • Handle: RePEc:spr:sprchp:978-3-032-20821-7_8
    DOI: 10.1007/978-3-032-20821-7_8
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