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Countering Risks of Interterritorial Digital Businesses by Developing Ethical AI or Human Peripheral Connectors in Metaverses

In: Technology, Management, and Design for Social Justice

Author

Listed:
  • Malavika Sundararajan

    (Ramapo College of New Jersey, Anisfield School of Business)

  • Binod Sundararajan

    (Dalhousie University, Faculty of Management)

Abstract

In the age of Artificial Intelligence (AI) and metaverses, the process of becoming a born global or accessing international markets for a start-up is not an impossibility. While the rules and regulations are still evolving, the traditional international entrepreneurial views of exchanges between nations may no longer be accurately applicable in this world of deterritorialization and reterritorialization. The ability of ethical peripheral connectors across interterritorial network structural gaps will become a key aspect of digital businesses wishing and willing to cross interterritorial spaces to start, establish, and run thriving business enterprises. No doubt metaverse business opportunities offer equitable opportunities. But, to prevent cybersecurity risks that will threaten social justice, companies must either program AI bots or train human peripheral connectors in metaskills grounded in ethics. We review the emergence of these interterritorial opportunities and present ethical approaches to ethical AI from recent research that companies can adopt that will ensure the sustenance of social justice in metaverses for digital entrepreneurs. We also describe two metaskills that either AI bots or human peripheral agents should embody to ensure trustworthy support systems for vulnerable entrepreneurs in the metaverse.

Suggested Citation

  • Malavika Sundararajan & Binod Sundararajan, 2026. "Countering Risks of Interterritorial Digital Businesses by Developing Ethical AI or Human Peripheral Connectors in Metaverses," Springer Books, in: Latha Poonamallee & Simy Joy & Joanne Scillitoe & Anita Howard & Akhil S.G. (ed.), Technology, Management, and Design for Social Justice, chapter 4, pages 73-101, Springer.
  • Handle: RePEc:spr:sprchp:978-3-032-20821-7_4
    DOI: 10.1007/978-3-032-20821-7_4
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