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The Trade Book Publishing Industry Confronts Major Challenges and Opportunities Since 2011: Employee Issues, Self-Publishing, Reading and Readers, Women and Reading, The Romance Book Genre, Sales, Marketing, and Publicity

In: A Business History of the Trade Book Publishing Industry in the U.S

Author

Listed:
  • Albert N. Greco

    (Fordham University)

Abstract

Since 2000, and especially since 2011, this resilient book business was forced to cope with a series of a series of challenges and unbelievable opportunities. This chapter analyzes how the trade book publishing industry address the following substantive issues: how to attract, acquire, and retain pivotal employees in every publishing department; the impact of self-publishing; how to utilize the economic and demographic data to understand the current and, possibly, the future needs of book reading and book readers; firms with employees in a union; and the phenomenal growth in popularity of the eclectic romance genre. Responding to these challenges and opportunities was of great interest as well as concern to the trade book industry and, in all likelihood, issues they would have to confront in the foreseeable future.

Suggested Citation

  • Albert N. Greco, 2026. "The Trade Book Publishing Industry Confronts Major Challenges and Opportunities Since 2011: Employee Issues, Self-Publishing, Reading and Readers, Women and Reading, The Romance Book Genre, Sales, Marketing, and Publicity," Springer Books, in: A Business History of the Trade Book Publishing Industry in the U.S, chapter 8, pages 247-282, Springer.
    • Handle: RePEc:spr:sprchp:978-3-032-20782-1_8
    DOI: 10.1007/978-3-032-20782-1_8
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