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Trade Book Publishing Firms: The Need for Demographic and Economic Datasets, and the Impact of Mergers and Acquisitions

In: A Business History of the Trade Book Publishing Industry in the U.S

Author

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  • Albert N. Greco

    (Fordham University)

Abstract

The one-time cozy and, at times, an idealized world of trade book publishing was upended by a series of seismic demographic and economic changes as well as coping with a series of important mergers and acquisitions challenges. This chapter describes the pressing need of the “Big” 5 and independent publishers of all sizes: to acquire and understand relevant demographic and economic data; and to understand the potential impact that certain mergers and acquisitions could have on their business models.

Suggested Citation

  • Albert N. Greco, 2026. "Trade Book Publishing Firms: The Need for Demographic and Economic Datasets, and the Impact of Mergers and Acquisitions," Springer Books, in: A Business History of the Trade Book Publishing Industry in the U.S, chapter 7, pages 213-246, Springer.
    • Handle: RePEc:spr:sprchp:978-3-032-20782-1_7
    DOI: 10.1007/978-3-032-20782-1_7
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