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Digital Disruption and Opportunities Since 2001–2010

In: A Business History of the Trade Book Publishing Industry in the U.S

Author

Listed:
  • Albert N. Greco

    (Fordham University)

Abstract

Since the invention of movable type by Gutenberg in Germany, books have been printed. Yet a series of substantive technological events transformed printing, reading, and access to the book. This chapters examines and analyzed how the U.S. trade book publishing industry moved away from a largely print-based industry to offering readers, listeners, and libraries a rather exciting yet complex mix of print and digital options. In addition, other substantive issues will be analyzed, including: the emergence and wide acceptance of the Internet; the development of desk-top and light-weight laptops with “large” color screens, “adequate” storage capacity, and at attractive price points; the wide acceptance of Microsoft Word and Suite capabilities; and significant developments in the printing of hardcover and paperback books.

Suggested Citation

  • Albert N. Greco, 2026. "Digital Disruption and Opportunities Since 2001–2010," Springer Books, in: A Business History of the Trade Book Publishing Industry in the U.S, chapter 5, pages 163-179, Springer.
    • Handle: RePEc:spr:sprchp:978-3-032-20782-1_5
    DOI: 10.1007/978-3-032-20782-1_5
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