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AI-Driven Market and Competitive Intelligence

In: Strategic Thinking with AI

Author

Listed:
  • Hossein Hakimpour

    (Fairleigh Dickinson University, Silberman College of Business)

Abstract

In today’s volatile and hyper-connected markets, competitive advantage is increasingly determined by how quickly and accurately organizations can sense, interpret, and respond to environmental shifts. Traditional competitive intelligence (CI) methods, such as quarterly competitor reports, trade show observations, and manual analyst reviews, often suffer from latency, bias, and limited scope. By the time insights reach decision-makers, market dynamics may already have shifted, eroding their strategic relevance.

Suggested Citation

  • Hossein Hakimpour, 2026. "AI-Driven Market and Competitive Intelligence," Springer Books, in: Strategic Thinking with AI, chapter 6, pages 245-282, Springer.
    • Handle: RePEc:spr:sprchp:978-3-032-19387-2_6
    DOI: 10.1007/978-3-032-19387-2_6
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