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AI Strategy in a VUCA World: Rethinking Traditional Models for Digital Transformation

In: Strategic Thinking with AI

Author

Listed:
  • Hossein Hakimpour

    (Fairleigh Dickinson University, Silberman College of Business)

Abstract

Modern organizations operate in an environment defined by volatility, uncertainty, complexity, and ambiguity—the VUCA world (Bennett & Lemoine, 2014; Kail, 2011). Global disruptions such as pandemics, cyberattacks, shifting regulations, and AI-related policy uncertainty have exposed the limitations of traditional strategic planning tools and processes. According to the World Economic Forum (2023), more than 55% of executive boards admit they are not prepared to adjust strategies quickly during overlapping crises. Similarly, a 2023 McKinsey survey found that over 60% of executives consider their strategy processes too slow for today’s markets, and Deloitte (2024) reported that only 38% of strategists use real-time data often due to inadequate technological infrastructure.

Suggested Citation

  • Hossein Hakimpour, 2026. "AI Strategy in a VUCA World: Rethinking Traditional Models for Digital Transformation," Springer Books, in: Strategic Thinking with AI, chapter 1, pages 3-24, Springer.
    • Handle: RePEc:spr:sprchp:978-3-032-19387-2_1
    DOI: 10.1007/978-3-032-19387-2_1
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