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Design Thinking Unleashed: Fostering Creativity and Employee-Driven Innovation

In: Knowledge Management and Innovation, Volume I

Author

Listed:
  • Jesrina Ann Xavier

    (Sunway University, Department of Management, Sunway Business School)

  • V. G. R. Chandran Govindaraju

    (Universiti Malaya, Faculty of Business and Economics)

  • Sandy Liew Mei Xuan

    (Sunway University, Department of Management, Sunway Business School)

  • Shehnaz Tehseen

    (Sunway University, Department of Management, Sunway Business School)

Abstract

This chapter explores the potential of Design Thinking (DT) as a people-centred approach to foster creativity and enable employee-driven innovation by integrating organizational behaviour, innovation theory, and practical tools. Using an integrative conceptual framework, it aligns the five stages of DT with theories of disruptive innovation, ambidextrous organization, and diffusion of innovations to enhance strategic relevance and balance exploratory and exploitative outcomes. The framework emphasizes DT’s ability to stimulate creativity, strengthen employee engagement, and provide systematic yet adaptable tools for problem-solving, prototyping, and adoption. By fusing theoretical foundations with practical design methodologies, it positions DT as a novel roadmap for organizations to operationalize creativity and scale employee-led initiatives. While offering strategic value for managers and researchers, the framework’s effectiveness depends on contextual factors, warranting further validation across diverse organizational settings.

Suggested Citation

  • Jesrina Ann Xavier & V. G. R. Chandran Govindaraju & Sandy Liew Mei Xuan & Shehnaz Tehseen, 2026. "Design Thinking Unleashed: Fostering Creativity and Employee-Driven Innovation," Springer Books, in: Marco Valeri (ed.), Knowledge Management and Innovation, Volume I, pages 3-23, Springer.
    • Handle: RePEc:spr:sprchp:978-3-032-16620-3_1
    DOI: 10.1007/978-3-032-16620-3_1
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