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Afropreneurship: Decolonising and Embracing the Pluralism of Entrepreneurial Activity in an African Context

In: Decolonising the Enterprise

Author

Listed:
  • Hakeem Adeniyi Ajonbadi

    (University of Doha for Science and Technology, Department of Management)

  • Olatunji David Adekoya

    (Sheffield Hallam University, Sheffield Business School)

  • Chima Mordi

    (University of Doha for Science and Technology, Department of Management)

  • Muritala Awodun

    (Crown Hill University, Centre for Enterprise and Human Capital Development)

  • Peter Bamkole

    (Pan-Atlantic University, Business School)

  • Bashir Mojeed-Sanni

    (University of Doha for Science and Technology, Department of Management)

Abstract

Entrepreneurship in Africa is often interpreted through Western lenses that overlook its distinctive logics. This chapter addresses the question: How does entrepreneurial action function in Africa in the absence of core Western assumptions, such as private property rights, individualist agency, abundant resources, and linear time? Drawing on Afropreneurship, Africapitalism, and Indigenous Standpoint Theory (IST), the chapter develops a decolonised, pluralistic understanding of entrepreneurial action. It reveals that African entrepreneurship is embedded in communal ownership regimes, hybrid spiritual–communal agency, adaptive resource mobilisation via social and relational capital, and cyclical/ancestral temporalities. Africapitalism reframes value creation toward social wealth and shared prosperity, while IST legitimises indigenous epistemologies and exposes productive tensions with dominant Western constructs. This understanding invites empirical refinement and comparative exploration across non-Western contexts.

Suggested Citation

  • Hakeem Adeniyi Ajonbadi & Olatunji David Adekoya & Chima Mordi & Muritala Awodun & Peter Bamkole & Bashir Mojeed-Sanni, 2026. "Afropreneurship: Decolonising and Embracing the Pluralism of Entrepreneurial Activity in an African Context," Springer Books, in: Olatunji David Adekoya & Hakeem Adeniyi Ajonbadi & Malgorzata Ciesielska & Oluwaseun Kolade & Chima (ed.), Decolonising the Enterprise, chapter 0, pages 49-71, Springer.
    • Handle: RePEc:spr:sprchp:978-3-032-14855-1_3
    DOI: 10.1007/978-3-032-14855-1_3
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