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Creating and Sustaining Competitive Advantage in Small and Medium-Sized Enterprises (SMEs)

In: Entrepreneurship and Small and Medium-Sized Enterprises (SMEs) in Africa

Author

Listed:
  • George Oppong Ampong

    (Ghana Communication Technology University)

  • Ethel Yiranbon Annor-Tenkorang

    (Ghana Communication Technology University)

  • Esther Asiedu

    (Ghana Communication Technology University)

  • Ebenezer Malcalm

    (Ghana Communication Technology University)

  • George Kofi Amoako

    (Ghana Communication Technology University
    Durban University of Technology)

Abstract

Small and medium-sized enterprises (SMEs) operate in a highly competitive business environment where the ability to create and sustain a competitive advantage is crucial for survival and growth. This paper explores the various strategies that SMEs can use to create and sustain competitive advantage. The chapter begins by defining the concept of competitive advantage and its importance in the SME context. It then examines the different sources of competitive advantage, including cost leadership, differentiation, and focus strategies. The chapter also discusses how SMEs can leverage their resources and capabilities to achieve sustainable competitive advantage. Finally, the chapter looks at the challenges that SMEs face in creating and sustaining competitive advantage and provides recommendations for overcoming these challenges. Overall, this chapter provides insights into the strategies that SMEs can use to compete successfully in today’s dynamic business environment.

Suggested Citation

  • George Oppong Ampong & Ethel Yiranbon Annor-Tenkorang & Esther Asiedu & Ebenezer Malcalm & George Kofi Amoako, 2026. "Creating and Sustaining Competitive Advantage in Small and Medium-Sized Enterprises (SMEs)," Springer Books, in: Emelia Amoako Asiedu & Richard Kofi Asravor & Robert Ebo Hinson & George Oppong Ampong (ed.), Entrepreneurship and Small and Medium-Sized Enterprises (SMEs) in Africa, chapter 3, pages 39-76, Springer.
    • Handle: RePEc:spr:sprchp:978-3-032-14174-3_3
    DOI: 10.1007/978-3-032-14174-3_3
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