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Make or Buy Grapes: The Strategic Choice of Champagne House Owner

In: Pedagogical Case Studies in Purchasing and Supply Management

Author

Listed:
  • Romaric Servajean-Hilst

    (Kedge Business School (France)—i3-CRG Ecole polytechnique, CNRS Institut Polytechnique de Paris (France))

Abstract

As a recent small Champagne house owner, you know that there is room for growth. For that, you must decide whether to buy grapes from suppliers or expand your vineyards. This strategic choice involves weighing the capital-intensive option of acquiring more land for grape cultivation against flexibility and reduced financial risk of purchasing grapes annually. Moving beyond short-term cost considerations, your decision will emphasize long-term implications for brand positioning, quality control, and resilience to market and climatic uncertainties.

Suggested Citation

  • Romaric Servajean-Hilst, 2026. "Make or Buy Grapes: The Strategic Choice of Champagne House Owner," Springer Books, in: Morgane Fritz & Laurence Viale & Stephen Kelly & Vikas Kumar (ed.), Pedagogical Case Studies in Purchasing and Supply Management, pages 155-170, Springer.
  • Handle: RePEc:spr:sprchp:978-3-032-12235-3_9
    DOI: 10.1007/978-3-032-12235-3_9
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