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Revamping Procurement at Herbal Pharma: Bridging Operational Gaps for Sustainable Growth

In: Pedagogical Case Studies in Purchasing and Supply Management

Author

Listed:
  • Abdul Rehman Shaikh

    (Sukkur IBA University, Department of Business Administration)

  • Asad Ali Qazi

    (Sukkur IBA University, Department of Business Administration)

Abstract

Herbal, founded in 1983, became a leader in natural health products through strong R&D, but its procurement and operations lagged behind. This case focuses on inefficiencies like manual systems, fragmented supplier ties, and planning gaps, which began disrupting production and service across three sites. Sadia, the new Head of Operations, must lead a procurement transformation. Using Resource-Based View and Transaction Cost Economics, learners assess Herbal’s challenges and recommend strategic solutions. The case emphasizes the need for agile, integrated, and digital procurement practices while navigating organizational change and supply chain resilience in a dynamic market environment.

Suggested Citation

  • Abdul Rehman Shaikh & Asad Ali Qazi, 2026. "Revamping Procurement at Herbal Pharma: Bridging Operational Gaps for Sustainable Growth," Springer Books, in: Morgane Fritz & Laurence Viale & Stephen Kelly & Vikas Kumar (ed.), Pedagogical Case Studies in Purchasing and Supply Management, pages 89-105, Springer.
    • Handle: RePEc:spr:sprchp:978-3-032-12235-3_5
    DOI: 10.1007/978-3-032-12235-3_5
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