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Crowdfunding, Learning “Crowd Wisdom” and Signalling

In: The Theories and Developments of Crowdfunding

Author

Listed:
  • Anton Miglo

    (Wilfrid Laurier University)

  • Victor Miglo

    (CEM Benchmarking)

Abstract

This chapter considers two of the main ideas of crowdfunding: learning market demand and signalling. Learning market demand means that firms can use crowdfunding campaigns (or some stages of the crowdfunding process) to learn information (“crowd wisdom”) about the market (Catalini & Gans, 2018; Chemla & Tinn, 2019; Ellman & Hurkens, 2019; Miglo, 2021b; Schwienbacher, 2018; Strausz, 2017).

Suggested Citation

  • Anton Miglo & Victor Miglo, 2026. "Crowdfunding, Learning “Crowd Wisdom” and Signalling," Springer Books, in: The Theories and Developments of Crowdfunding, chapter 3, pages 73-93, Springer.
    • Handle: RePEc:spr:sprchp:978-3-032-10724-4_3
    DOI: 10.1007/978-3-032-10724-4_3
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