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Online Talk: Does It Matter at All?

In: Financial Social Media

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  • Ying Zhang

    (Fairfield University)

Abstract

In the preceding chapters, we explored how online discussions affect security trading, including impacts on returns, volatility, trading volume, and liquidity. Scholars have also examined whether online chatter has a meaningful influence on a company’s value and reputation. If online discussions were merely noise, we would expect a decline in the number of financial social media (FSM, hereafter) platforms and participants over time.

Suggested Citation

  • Ying Zhang, 2026. "Online Talk: Does It Matter at All?," Springer Books, in: Financial Social Media, edition 0, chapter 8, pages 151-171, Springer.
    • Handle: RePEc:spr:sprchp:978-3-032-09332-5_8
    DOI: 10.1007/978-3-032-09332-5_8
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