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Becoming a Sustainable Enterprise: Changing Organizational Identity and Routines

In: Sustainable Product-Service Systems

Author

Listed:
  • Tuomo Lindholm

    (Lapland University of Applied Sciences, Digital Solutions)

  • Tuomas Huikkola

    (University of Vaasa, School of Management)

Abstract

This conceptual chapter explores the intersection of sustainable servitization literature, organizational identity, and routine dynamics. Manufacturers can become sustainable-savvy service companies by shifting from selling physical products to providing sustainable smart product-service systems, suggesting a shift toward sustainable enterprise. The successful shift in the business model calls for changes in the firm’s organizational identity and routines, which can either facilitate or hinder sustainable servitization. We propose a model describing the dynamics between organizational identity and routines and suggest how it can support organizations in transforming toward sustainable servitization.

Suggested Citation

  • Tuomo Lindholm & Tuomas Huikkola, 2026. "Becoming a Sustainable Enterprise: Changing Organizational Identity and Routines," Springer Books, in: Marko Kohtamäki & Rodrigo Rabetino & Vinit Parida & David Sjödin & Tim Baines & Ali Ziaee Bigdeli (ed.), Sustainable Product-Service Systems, pages 75-95, Springer.
    • Handle: RePEc:spr:sprchp:978-3-032-07765-3_5
    DOI: 10.1007/978-3-032-07765-3_5
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