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A Complex Adaptive Systems Perspective on Smart and Sustainable Product-Service Systems

In: Sustainable Product-Service Systems

Author

Listed:
  • Paul Matthyssens

    (University of Milano-Bicocca, Department of Economics, Management, and Statistics (DEMS)
    University of Antwerp)

  • Elisa Arrigo

    (University of Milano-Bicocca, Department of Economics, Management, and Statistics (DEMS))

  • Bieke Struyf

    (Futuralia bv)

Abstract

In their search for differentiation, customer value, and profit margins, companies practice digital servitization or digital service innovation (DSI). However promising, this road to smarter and more sustainable product service systems is paved with complex challenges which seem to be underestimated by researchers and managers. In order to succeed in this value-adding strategy, the main literature suggests alignment and change management during the digital service transition. Faced by a growing number of digital transformation process issues, DSI researchers and servitizing companies could benefit from a new theoretical lens, building on the perspectives of complex adaptive systems (CAS) theory. The resulting framework can inspire managers to perceive the complexity of the DSI process and build the necessary capabilities and mechanisms to cope effectively with it. Researchers can learn how to use CAS theory to “decipher” DSI complexity and help managers cope with the latter.

Suggested Citation

  • Paul Matthyssens & Elisa Arrigo & Bieke Struyf, 2026. "A Complex Adaptive Systems Perspective on Smart and Sustainable Product-Service Systems," Springer Books, in: Marko Kohtamäki & Rodrigo Rabetino & Vinit Parida & David Sjödin & Tim Baines & Ali Ziaee Bigdeli (ed.), Sustainable Product-Service Systems, pages 57-74, Springer.
    • Handle: RePEc:spr:sprchp:978-3-032-07765-3_4
    DOI: 10.1007/978-3-032-07765-3_4
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