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Connecting Luxury Yachting with Wedding Tourism and ‘Adult-Only’ Hotels

In: Co-creating Luxury Customer Experiences in Tourism

Author

Listed:
  • Hugues Séraphin

    (Oxford Brookes University, Oxford Brookes Business School)

  • Vanessa G. B. Gowreesunkar

    (Indian Institute of Management)

  • Tatiana Gladkikh

    (University of Aberdeen Business School)

Abstract

This chapter discusses luxury yachting as an emerging branch of Special Interest Tourism (SIT). It aims at establishing a connection between the yachting industry, ‘adults-only’ hotels, and the wedding industry. The discussion demonstrates that luxury yachting, ‘adults-only’ hotels, and wedding tourism are highly compatible and, if appropriately utilised, can make a significant positive contribution not only through their value proposition to stakeholders but also to the environment and sustainability. It argues that the unique consumer experience created by the luxury yachting, ‘adults-only’ hotels, and wedding industries may deliver a higher level of value to customers and other stakeholders if they co-create desired customer experiences through closer collaboration.

Suggested Citation

  • Hugues Séraphin & Vanessa G. B. Gowreesunkar & Tatiana Gladkikh, 2026. "Connecting Luxury Yachting with Wedding Tourism and ‘Adult-Only’ Hotels," Springer Books, in: Russell Williams & Tatiana Gladkikh (ed.), Co-creating Luxury Customer Experiences in Tourism, chapter 8, pages 137-146, Springer.
    • Handle: RePEc:spr:sprchp:978-3-032-05195-0_8
    DOI: 10.1007/978-3-032-05195-0_8
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