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Creating Authentic Luxury Experiences: A Crew Perspective

In: Co-creating Luxury Customer Experiences in Tourism

Author

Listed:
  • Xiaoqing Chen

    (Business School, University of Aberdeen)

  • Russell Williams

    (Business School, University of Aberdeen)

Abstract

Superyacht luxury experiences provide value to consumers by going beyond the characteristics/product and symbolic dimensions of luxury to include hedonistic, exclusive and unique experiences that allow individuals to realise their ideal self; in the process allowing them to be authentic. In order to offer true luxury value, these experiences (moments) are best co-created. Moreover, they must go beyond luxury services merely being delivered to guests. Drawing on the dramaturgical perspective that focusses on frontstage and backstage interactions, the chapter aims to understand how crew input into co-created luxury superyacht experiences. Using a hermeneutic phenomenological approach, the chapter identifies three important roles for crew in the backstage-frontstage aspect of experience co-creation: crew as enablers, intermediaries and facilitators. By providing a crew (‘producer’) perspective, the chapter offers a unique perspective on the creation of luxury value.

Suggested Citation

  • Xiaoqing Chen & Russell Williams, 2026. "Creating Authentic Luxury Experiences: A Crew Perspective," Springer Books, in: Russell Williams & Tatiana Gladkikh (ed.), Co-creating Luxury Customer Experiences in Tourism, chapter 5, pages 77-110, Springer.
    • Handle: RePEc:spr:sprchp:978-3-032-05195-0_5
    DOI: 10.1007/978-3-032-05195-0_5
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