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Territorial Governance in the MICE Industry: A Source of Competitive Advantage for Tourist Destinations

In: Strategic Destination Governance

Author

Listed:
  • Simone Luongo

    (Università degli Studi di Napoli Federico II)

  • Fabiana Sepe

    (Università degli Studi di Napoli Federico II)

Abstract

This chapter asserts that territorial governance in the MICE industry is a direct source of competitive advantage for tourist destinations. It emphasizes the importance of higher-level management (meta-management) of the congress product, driven by the systemic nature of the product and the unified perception of the experience by participants. The Convention Bureau (CB) is identified as the central meta-management body, responsible for coordinating activities, promoting the destination's image and facilitating connections between organizers and local businesses. The chapter profoundly highlights public–private integration as a key success factor for convention destinations. It analyzes the CB's governance structure, emphasizing that joint efforts, shared resources and collective decision-making, rather than individual actions, are essential for achieving sustainable competitive advantage and maximizing benefits for all stakeholders.

Suggested Citation

  • Simone Luongo & Fabiana Sepe, 2025. "Territorial Governance in the MICE Industry: A Source of Competitive Advantage for Tourist Destinations," Springer Books, in: Strategic Destination Governance, chapter 0, pages 105-139, Springer.
    • Handle: RePEc:spr:sprchp:978-3-032-04251-4_5
    DOI: 10.1007/978-3-032-04251-4_5
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