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Customers as Stakeholders to Mergers and Acquisitions

In: Navigating Stakeholder Dynamics Surrounding Acquisitions

Author

Listed:
  • Sina Amiri

    (Georgia College & State University)

  • Nicholas Beadles

    (Georgia College & State University)

Abstract

Acquisitions are restructuring events that reshape the corporate landscape. While existing research often emphasizes the financial and strategic implications for shareholders and management, the crucial role of customers as stakeholders has received less attention. This review focuses on customers as acquisition stakeholders. It explores the variations in and effects of customer value, satisfaction, loyalty, and behavior, across both pre-merger (i.e., until the deal is finalized) and post-merger phases, through changes in product offerings, customer service (hereafter referred to as service) quality, pricing strategies, and brand management. It discusses effective strategies for managing customer concerns during M&As and identifies avenues for future research.

Suggested Citation

  • Sina Amiri & Nicholas Beadles, 2026. "Customers as Stakeholders to Mergers and Acquisitions," Springer Books, in: David R. King & Anjali Bansal (ed.), Navigating Stakeholder Dynamics Surrounding Acquisitions, pages 95-131, Springer.
    • Handle: RePEc:spr:sprchp:978-3-032-03199-0_5
    DOI: 10.1007/978-3-032-03199-0_5
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