IDEAS home Printed from https://ideas.repec.org/h/spr/sprchp/978-3-032-01765-9_4.html
   My bibliography  Save this book chapter

The Savings Finance Sector and Public Awareness Analysis

In: The Demand for Alternative Finance

Author

Listed:
  • N. Melis Esenyel İçen

    (İstanbul University)

  • Murat İstekli

    (HEFIAD)

Abstract

This chapter examines public awareness of interest-free financial products in Turkey, focusing on demographic influences such as gender, age, education, and income. Utilizing the Theory of Reasoned Action (TRA), a field survey was conducted to assess knowledge levels and behavioral intentions toward alternative financing models. Data from 572 participants were analyzed via Chi-square tests and cross tabulations in R (programming language) and SPSS (Statistical Package for the Social Sciences). Results revealed moderate awareness among 58% of respondents, with 22% exhibiting limited understanding. Gender, age, and education significantly correlated with awareness, while income showed no statistical impact. Notably, younger, educated demographics and males demonstrated higher engagement with interest-free options. The findings underscore the need for targeted strategies to enhance public understanding, particularly through education and outreach, to foster sectoral growth and adoption of savings finance models.

Suggested Citation

  • N. Melis Esenyel İçen & Murat İstekli, 2025. "The Savings Finance Sector and Public Awareness Analysis," Springer Books, in: Murat Ustaoğlu & Ferda Yerdelen Tatoğlu (ed.), The Demand for Alternative Finance, chapter 4, pages 67-92, Springer.
    • Handle: RePEc:spr:sprchp:978-3-032-01765-9_4
    DOI: 10.1007/978-3-032-01765-9_4
    as

    Download full text from publisher

    To our knowledge, this item is not available for download. To find whether it is available, there are three options:
    1. Check below whether another version of this item is available online.
    2. Check on the provider's web page whether it is in fact available.
    3. Perform a
    for a similarly titled item that would be available.

    More about this item

    Keywords

    ;
    ;
    ;
    ;
    ;
    ;
    ;
    ;

    Statistics

    Access and download statistics

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:spr:sprchp:978-3-032-01765-9_4. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    We have no bibliographic references for this item. You can help adding them by using this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: Sonal Shukla or Springer Nature Abstracting and Indexing (email available below). General contact details of provider: http://www.springer.com .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.