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Opportunity Realization: Building MVPs and Driving Growth

In: Innovation Mode 2.0

Author

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  • George Krasadakis

Abstract

Moving from validated opportunities to market success requires specialized capabilities that can rapidly transform concepts into market-ready products while continuously optimizing for product-market fit. This chapter explores the opportunity realization capability powered by dedicated teams equipped to scope, build, and launch exceptional Minimum Viable Products (MVPs) at speed while operating multiple initiatives in parallel. It begins by examining the MVP concept as a means of market learning, customer validation, and in-market experimentation. The chapter presents frameworks for defining great MVPs that capture essential functionality while enabling rapid development cycles. It then explores parallel development and launch strategies that allow organizations to pursue multiple opportunities simultaneously. The chapter presents specific flows and patterns that enable the team to gather user feedback, monitor key performance indicators, and adapt quickly to customer signals and direct feedback. It concludes with systematic approaches to driving rapid in-product experimentation threads that test different features, user experiences, and business model variations, creating multiple pathways toward achieving product-market fit through data-driven iteration and optimization.

Suggested Citation

  • George Krasadakis, 2026. "Opportunity Realization: Building MVPs and Driving Growth," Springer Books, in: Innovation Mode 2.0, edition 0, chapter 8, pages 217-232, Springer.
    • Handle: RePEc:spr:sprchp:978-3-032-00835-0_8
    DOI: 10.1007/978-3-032-00835-0_8
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