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Bridging the Gap: Entrepreneurs’ Understanding of Sustainable Business Goals

In: Business Sustainability: Innovation in Entrepreneurship & Internationalisation

Author

Listed:
  • Cristina Raluca Gh. Popescu

    (University of Bucharest
    The Bucharest University of Economic Studies)

  • Jarmila Duháček Šebestová

    (Silesian University in Opava)

Abstract

The concept of sustainable business is now a modern trend for many entrepreneurs. Some of them are focusing on a Corporate Social Responsibility (CSR) strategy, while others are adopting a more limited approach, including the environmental pillar. However, sustainability must be viewed from a holistic perspective, particularly in light of the requirements of the Sustainable Development Goals (SDGs). In this context, businesses must contribute to the SDGs in a way that also has a community impact. The reporting of activities through actionable SDGs is considered a crucial aspect of sustainable business. However, many contemporary businesses lack the knowledge and resources to report or measure their activities effectively, and are often unfamiliar with the content of the SDGs. This paper presents the findings of a pilot study conducted on a sample of over 400 entrepreneurs, exploring their understanding of the SDGs and their potential impact on future employee recruitment. The research was conducted in December 2023 in the Czechia. The results indicate that only 22.7% of the entrepreneurs are aware of the Sustainable Development Goals (SDGs) and may be able to work with them, for instance in Environmental, Social and Governance (ESG) reporting. The findings show the group of six SDG goals they focus on and whether they are related to the business experience of the company and field of the business. Other goals are just threatened as supportive. The situation of SDG implementation could be evaluated as relatively new for entrepreneurs.

Suggested Citation

  • Cristina Raluca Gh. Popescu & Jarmila Duháček Šebestová, 2026. "Bridging the Gap: Entrepreneurs’ Understanding of Sustainable Business Goals," Springer Books, in: Fernando Luís Almeida & José Carlos Morais & José Duarte Santos (ed.), Business Sustainability: Innovation in Entrepreneurship & Internationalisation, pages 35-44, Springer.
    • Handle: RePEc:spr:sprchp:978-3-031-99151-6_4
    DOI: 10.1007/978-3-031-99151-6_4
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