IDEAS home Printed from https://ideas.repec.org/h/spr/sprchp/978-3-031-97325-3_7.html

The Role of Sustainability in Nation and Place Branding

In: Nation and Place Branding

Author

Listed:
  • Jose Filipe Torres

    (Bloom Consulting)

  • Richie Karaburun

    (New York University, School of Professional Studies)

Abstract

This chapter conceptualizes sustainability, aiming to demystify this complex notion within the context of Nation Branding and Place Branding. It will explore the intricate relationship between sustainability and Nation and Place Branding from environmental, social, and economic perspectives, highlighting how to measure sustainability performance effectively. Additionally, the chapter will address the challenges and risks associated with integrating sustainability into Nation and Place Branding strategies. Real-world examples, such as Costa Rica’s Nation Brand, Bhutan's Gross National Happiness Index, and the Palau Pledge, will illustrate the multifaceted nature of sustainability, emphasizing the open-mindedness, holistic perspective, and collaborative approach required for successful implementation.

Suggested Citation

  • Jose Filipe Torres & Richie Karaburun, 2026. "The Role of Sustainability in Nation and Place Branding," Springer Books, in: Nation and Place Branding, chapter 0, pages 187-215, Springer.
    • Handle: RePEc:spr:sprchp:978-3-031-97325-3_7
    DOI: 10.1007/978-3-031-97325-3_7
    as

    Download full text from publisher

    To our knowledge, this item is not available for download. To find whether it is available, there are three options:
    1. Check below whether another version of this item is available online.
    2. Check on the provider's web page whether it is in fact available.
    3. Perform a
    for a similarly titled item that would be available.

    More about this item

    Statistics

    Access and download statistics

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:spr:sprchp:978-3-031-97325-3_7. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    We have no bibliographic references for this item. You can help adding them by using this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: Sonal Shukla or Springer Nature Abstracting and Indexing (email available below). General contact details of provider: http://www.springer.com .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.